It was in 1860 that Edouard Heuer founded his watch making workshop in St-Imier, a village in the Swiss Jura region. It soon became an international reference for sports and prestigious watches. The brand is founded on solid historical values with the emphasis on innovation and a passion for sports. Since November 1999, it has been owned by the world’s foremost luxury group: LVMH (Louis Vuitton–Moët Hennessy). With Zenith, Ebel, Chaumet, Benedom and Fred, TAG Heuer is now part of the world’s fourth largest watchmaking enterprise at the heart of the LVMH Watch & Jewellery branch.

Official timer to the World Ski and Formula 1 Championships, the brand constantly derives new technologies, expertise and its own highly distinctive spirit from this activity. TAG Heuer is also heavily involved in the world of sailing, and partners many sportsmen in disciplines such as athletics.