The World of Chopard is essentially composed of watch and jewellery collections, as well as one-of-a-kind “Haute Joaillerie” creations. Each stage of production is handled in-house by the skilled exponents of the various trades. This characteristic makes Chopard a rarity in the world of watch and jewellery-making.   Highly skilled craftsmen and women work to create a wide range of collections such as “Happy Sport”, “Happy Diamonds”, “Strada”, “Imperiale”, “Pushkin”, “Mille Miglia”, etc. But the “World of Chopard” is not restricted to watches and jewellery; there are also lines of accessories, “art de la table”, eyewear and fragrances.   Chopard sponsors the “Mil Millas Sport” in Argentina
For the 5th year running, Chopard took part in November 2000 as official sponsor of the “Mil Millas Sport”, or “Aventura V”, the famous vintage car race held each year in Argentina. Since 1988, Chopard has been active in vintage car rallies through its sponsorship of the “Mille Miglia” which takes place each year in Italy, as well as through the participation of its vice-president, Karl-Friedrich Scheufele.